Keywords selection is critical for law firms that are trying to generate new client contacts from the Web. Keyword research is often needed when a law firm either wants to develop new website content and/or purchase advertising on search engines such as Google, Yahoo, Bing and others.
Our SEO team here at LawyerSuccess.com uses 3 keyword research tools that scour the Internet looking for high valued keywords which relate to our clients’ practice groups. Our proprietary SEO keyword tool, developed by our organization created a list of over 14,000 car accident related key phrases. If your law firm needs help with keyword research, give us a call at (769) 218-6099.
Here is a few helpful tips in determining some keywords or key phrases for your law firm’s Internet Marketing strategy.
1. Review your website statistics and look at the key phrases your web visitors are using. Often times these key phrases can provide you with ideas about the types of content you should blog or write articles about. It also helps you better understand HOW to structure your content.
2. Use the keyword “settlement” or “settlements” within your law firm’s website content pages. A sizable percentage of keyword phrases include either “settlement” or “settlements.” For example: “personal injury settlement for ruptured disc.”
3. When talking to potential clients, take notes about the conversation taking particular attention to common questions, keywords and/or slang terms used.
4. Be specific in determining keywords or key phrases. Keep in mind that there are very educated injury victims researching their legal matter online as well. Here is an example of a well educated key phrase used to find one of our clients, “impairment rating bilateral rami fractures inferior.”
For over 8 years and 3,500+ law firm consultations, James Greenier with LawyerSuccess.com has developed powerful keyword research tools to assist law firms with their Internet Marketing. LawyerSuccess.com can greatly improve your law firm’s website design, conversion, search engine optimization, website content writing, blog posts and pay per click (Adwords/Yahoo/Bing) campaigns through the use of keyword research.
