Prior to launching a business blog, there are several factors to consider. Some of these are about style and function; others are about content and readership. Ultimately, all of these details, whether big or small, are crucial when developing a successful blogging platform. The following are several tips to explore before you launch your new business blog:

• Differentiate your blog from others. There are thousands of blogs out there in the business blogosphere. It’s important you are able to differentiate yourself from others, and how your business stands out in your niche market. One way to accomplish this is by providing diverse content via commentary, featuring other articles, and linking other sites and content.
• Communication is key. The language you use to communicate with your audience is incredibly important. Try and avoid too much legal jargon, or language and wording that may come across too complex and/or challenging for the average reader.
• Headline your content. By providing headlines and sub-headlines with your articles and blog posts, your readers will have a much easier time navigating and exploring the content of your blog.
• Layout. The layout of your blog is extremely important from a visual point of view for readers. Make sure that it isn’t too cluttered or to confusing to navigate.
• Keep it Simple. Try not to use too many different fonts, colors, sizes, etc. Keeping everything consistent and cohesive is key.
• Include a banner. Including a banner on the home page of your blog establishes to readers the content and objective of your blog. It also gives them an overall sense of the nature or your business and the types of issues and subject matter your blog addresses. The best place for a banner is at the top of the page.
• Be concise with content. Most readers like to search and sift through as much content as possible when reviewing online material. That’s why it’s important to try and utilize as many ways to be concise and to the point as possible with articles and posts. A few things to consider implementing: headlines, subheadings, bullet points, italics, charts and graphics.
• Blog Maintenance. Regardless of the phase of development of your blog—whether launching or revamping, it’s imperative you test, oversee, and fine tune your blog on a regular basis to make sure there are no technical issues that could impede its functioning.
• Blog statistics. It’s a good habit to check on your blog’s search results weekly, or per campaign, etc. Keeping an eye on your blog’s visibility and exposure will allow you to measure your blog’s performance.
• Promote your blog. When promoting your blog consider a few of these resources: paid traffic with search engines, PPC and banner ads, and/or utilizing social media links such as Twitter, Facebook, etc.
• Guest articles. Another great way to promote your blog and generate interest and traffic to your site is by writing articles for other blogs in your area of practice and/or other relevant subject matter.
• Blog directories. Blog directories are a great way for people to find out about your blog, being directed to your site by credible and reliable sources. It is also a cost efficient way to market your blog without having to spend very little or no money at all.
• Other social media. Stay connected consistently through your other social media accounts—Twitter, Facebook, Google +, and LinkedIn. If you don’t have these set up, its quick and easy, and a great way to create a consistent marketing campaign.
• Create promotional opportunities. Connecting yourself with other blogs, personalities, and leaders in your field through guest articles, interviews, etc, will bring exposure and traffic to your site. Another easy and effective way to promote your blog. 

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