It’s a common to feel uncertain or struggle with creating a strategy to implement a new business blog. Blogging should be all about your viewership and what your readers want, not necessarily self-promotion. It is tempting to throw in a few promotional lines or stray from your content, which is perfectly fine. The primary objective is to have a clear plan of action for your blog, balancing educational, informative articles with marketing and promotion. Some questions to ask yourself:

• Who is my customer, and target audience?
• What type of content would my visitor want to read?
• Should I consider allowing guest bloggers to post on my blog?
• How often should I update content on my blog?

Creating a plan will allow for greater time efficiency and give you better direction to execute your strategy. Understandably, there will be a little bit of uncertainty, and trial and error. As with anything else, you’ll slowly begin to create a clear vision of your goals and objectives and implement your plan successfully.

The following are some helpful steps you can take to ensure your new blog is headed in the right direction:

The Right Visitors. Part of starting a great blog means knowing your audience and generating the type of traffic you want. You want to attract an audience for the kind of services and issues your firm sells and deals with. Google is likely the common way to find a large portion of your customer base, so SEO plays a big role in establishing your viewership. Utilize key words and phrases to determine what your visitor may be searching for.

Appealing Titles. Titling in general is all about attracting a reader. The same goes for titling your blog. Take the time to think about a relevant title related to your area of practice, not one that necessarily includes simply your law firm name. Try and get creative to find a way to capture your audience. When it comes tot titling blog articles, keep a similar open mind about your audience and gaining their attention.

Communicating With Your Audience. It’s important to make sure a blog visitor, once they read a post on your site, can continue to go further and explore additional information about the subject matter. A good idea is to add links to other related articles, or make it available for them to contact you for more information.

Guest Bloggers. There are many points of view about guest blogging, and whether or not it’s a good idea to allow them on your site. In general, including guest bloggers occasionally is not a bad idea. However, if you choose to do this in the beginning, be selective about your choices and giving permission. Remember to always review and proof their content before you post it. It’s ok to be questionable about other’s work, in terms of opinions, style, or tone. You want to make sure everything is as right as possible for your blog audience. For the most, its best to produce most of your own blog content, so you can establish a look and feel, content-wise and stylistically for your readers to become familiar with.

Updating Posts. Updating your blog posts is really about how much time you have to dedicate to it and creating a consistent schedule for your readers. Ideally, if you can update it once a day, you’re in good shape. However, three times a week works as well, especially if you are in the early stages of starting your new law firm business blog and your are familiarizing yourself with the entire process. Consistency is the key. Also keep in mind, the more content and variety of content you can produce, the easier it will become to promote yourself and your business online.

To speak with an expert for additional help or information on how to get started with your new law firm blog, call toll free (800) 877-2776. We are here and ready to assist you with all of your blogging needs!