If you haven’t heard already, Findlaw received the proverbial smack down from Google recently. The issue it seems involves Findlaw selling links which is a direct (and serious) violation of Google’s Webmaster Rules.
Basically they were cheating. Apparently Google dropped Findlaw’s Pagerank from a 7 to a 5 along with other Findlaw Web properties. Not sure how badly this will affect their customer websites at this point.
The issue is complicated and very serious for Findlaw and their customers.
The bottom line is…there are no short cuts to link popularity and search engine optimization. If you work with a lawyer seo firm who plays by the rules, the results are real and lasting.
For more information about the Findlaw debacle visit one of the following links:
Findlaw Scaming Google and Possibly Lawyer Customers
Shame Shame Shame Findlaw
There is a ton of news out there breaking about this issue.
James – A Lawyer SEO/Web Design expert has over 8 years of expertise, has worked with 4 of the 5 most trafficked legal websites and has consulted over 3,200 law firms.