Web blogs or blawgs have been on the scene now for about 5 years and they continue to be one of the hottest law firm marketing strategies on the Web.
But do they work?
Do they generate new business for lawyers?
James Greenier, Founder and CEO of Lawyer Success, Inc., joined an online round table discussion that addresses the real value of law firm blogginq directly. The panel consisted of 5 practicing attorneys, 3 law firm marketing consultants and 3 in-house marketing directors.
Here are some of the notes from that discussion:
– 2 of the 5 attorneys found that law firm blogging produced zero results for their firm.
– 3 of the 5 attorneys who generated new business practiced in areas of Probate Litigation, Insurance Law – Commercial and Non-profits, and Personal Injury.
Ideas for law firm blogs:
– Write content to enhance the law firm’s overall search engine presence.
– Develop legal content that showcases your law firm’s practice expertise.
– Write content that helps potential clients better understand their legal issue. Offer potential solutions.
– After creating a blog post, post it on social networking sites like Linkedin, Facebook, Twitter and discussion boards with a link back to the post.
– A blog is a great place to direct prospective clients to learn more about you.
– Legal blogs can help set the tone for your business and puts a personal “face” on your web presence.
– The content from a blog that is integrated into the law firm’s main site is an effective tool for SEO.
– Blogs can facilitate video and v-blogging is very effective in creating a more meaningful relationship with prospective clients.
– Blogs keep you in front of current clients and give them the assurance that you are a professional and stay up-to-date with the industry.
– Blogs are the heart and soul of social media.
Top Mistakes Attorneys Make When Blogging.
1. Not updating the blog regularly (at least once a week)
2. Not allowing their personality to shine through in the copy. To technical and dry.
3. Lack of promotion
4. Lack of web video
At LawyerSuccess.com, we offer custom designed web blogs that can either be a stand alone blog or one that looks and functions just like your existing website to build your law firm’s main domain and SEO presence. We also offer on-site video production for a nominal fee to help catch your website and/or blog up to today’s standard.
For more information about our services click here.
For a free lawyer blog marketing and development consultation, call (769) 218-6099.
To ask one of our experts a question about lawyer blog click here.
