For over 8 years, James Greenier has worked on 8 of the 10 most trafficked legal websites on the Web. He has consulted over 3,500 law firms on effective website design, navigation, content management, positioning, and search engine optimization (SEO).

One common question we are asked is, “How do we have the best lawyer website in our market?”

We will share with you some of the suggestions we offer to our new clients when developing a results oriented website for a law firm. The following elements are needed in order to develop the best lawyer website:

• Custom Design – No longer is it a wise decision to have your brother-in-law design your law firm website. A cheap website leaves with web visitors with the impression that your quality of legal work and image is not important to you. Some law firms change their design every year to keep a fresh, contemporary design. The Web is ultra competitive and your website should make the right impression.
• Resourceful content – Some of the most important residual benefits of developing informative and helpful content is return visits, reference links, referrals and increased time spent on the website per visitor. Each of these benefits increase your bottom line.
• Strong Call to Action – By carefully adding in call to action and making the law firm contact details easy to find through out the website your phone calls will increase.