As the internet become THE way most people research and find the information they are seeking, it is of the utmost importance that lawyers take advantage of this trend and create lawyer blogs with content that attract the people who are looking for them.
This seems like a basic, almost redundant, statement.
Yet the majority of websites and blogs, especially professional blogs such as lawyer blogs, are so focused on “looking good” that they forget about who the website is for.
Your lawyer blog design and every single entry made must be aimed at persuading your clients that you are the lawyer that they want. Blogs can be very effective in answering questions, educating and informing your clients.
All the while, you are building yourself up as a credible, competent lawyer.
To create a blog that is effective there are specific steps that you must do. (After all, there are hundreds if not thousands of blogs that are completely ineffective- we are avoiding that out come!)
First, every word and graphic used MUST be aimed at your client. Write with them in mind. What are they concerned about? What are they looking for? You have the solution to their problem. Give it to them.
Second, don’t write to impress. Write to inform.
In doing so a peculiar thing happens. Your ratings on Google and other traffic sites will go up. That is because Google and other search engines are looking for content driven web pages and blogs. Google knows what your clients want- valuable, informative content.
In addition to filling the blog with valuable content, the content must be easy to understand. Lawyer jargon needs to disappear and the site needs to be written and presented in a way that the client with no legal history can not only understand it, but process and engage with the information.
In addition, the blog must be clean and readable. Do not focus on fancy graphics. Keep them to a minimum. Over and over, consumers report they do not like a “squishy” or “messy” site. (Think about the Google homepage- almost completely “clean”).
Studies show the consumer spends approximately 10 seconds on a page before clicking somewhere else or moving on. Just 10 seconds to capture someone’s attention.
Make sure your attorney blog design pulls in and captures the attention of your readers. With effective writing, readers turn in to customers.
Most attorneys’ blogs won’t be able to do this. It is not because it is a highly complicated or difficult task. But there are certain ways to format an attorney’s blog and write content that have proven time after time to attract and gain customers.
It is not a secret- it is simple direct marketing. Aiming your message at the people who are looking for you with the right words and design.
It is essential for your attorney’s blog to not only survive but thrive on the web.
The worst thing you could do is to invest hours and hours developing and writing a blog only to be buried at number 86,456 on the search engine’s lists.
At Lawyers success, we can help set up a blog site that is not only effective in attracting search engines to notice your blog, but attract customers as well.
We can teach you how to write content that is attractive to both search engines and customers.
Or we could do it for you. At Lawyer Success, we have lawyers who write content and articles specifically for blogs and websites, creating lawyer blog designs that connect with your customers.
Get in the online game. And come out on top.
For a free consultation concerning blogs for attorneys call us today at (769) 218-6099.
At Lawyer Success, “Your Success is Our Business.” Each new client is treated as if they were our only client and we understand that your success with our services is our responsibility and is critical to a long term client for our company. Lawyer Success, Inc. was founded by law firm marketing expert James Greenier. Over the past 11 years, Mr. Greenier has personally worked on, developed or consulted with 7 of the top 10 most trafficked legal websites on the Internet. He also served as the primary web marketing advisor for over 3,500 law firms. He will be your primary contact at all times and will develop the strategy for your project. He will also personally supervise and participate in your project to ensure that you receive the highest level of service, support and performance. For a free consultation concerning blogs for attorneys call us today at (769) 218-6099.
