While article marketing is not particularly complex, it does require two things—patience and persistence. The impact of a single article may never be particularly huge—although there are exceptions to this rule—therefore it’s the sheer quantity of quality articles you get out there along with the backlinks you receive back to your site. It’s important to look at the overall process of writing articles on a regular basis as a major campaign to slowly but surely bring in huge amounts of web traffic. Article marketing is an SEO strategy which has been around for years, but has remained a solid, trusted manner to drive traffic to your site and generate highly relevant one way links.
What Makes Up a Great Article?
Every article you write must be highly keyword-focused as well as being highly readable. If your reader is not convinced they should read through the article to the end, they will be unlikely to reach the resource box with your link. Before you begin writing, have a clearly defined goal for what you intend to accomplish. Think seriously about the image and brand you are building, and develop a message which revolves around your stated goals.
Make a comprehensive outline of your proposed article, making sure there is a clearly delineated beginning, middle and end. When you are outlining your article, think about what you want to leave your reader with, as well as the idea of leaving them anxious to read more or your articles, ensuring they will follow your link back to your site. Generally speaking, choose one particular keyword to focus on in each article, and use this keyword or keyword phrase in your article’s title, in the first paragraph once or twice and in the link text in your resource box.
What Does Article Marketing Accomplish?
When you are engaging in article marketing you are promoting yourself as a respected expert who can provide serious and innovative solutions and insights for problems which real people experience and need help with. When those same articles are also highly keyword focused your site’s link popularity can literally soar. When you use article marketing to generate revenue and increase traffic, more and more people will see your articles leading more clicks to your site.
Developing Contextual Links within Your Article
Embedded links within the articles you have targeted for article marketing gives them much more cache’ with the search engines while also establishing a good fan base for your site and your articles. In fact, you can create a huge group of people who adore your writing simply by promoting those articles which have many resources to offer to the reader. People who truly love your writing will begin to post your link on social media and bookmarking sites. Contextual links are, literally, links from your content. You gain back links by using targeted keywords, related hyperlinks or anchor text. Contextual linking requires high quality links and high quality content.
Some tips to help you develop good contextual links include taking care to check the page rank of any blog or site prior to accepting a link, and being cautious on the specific keyword phrases you choose. Getting a link from a top ranked page can greatly help your site, and developing strong contextual link building strategies through bookmarking and social media sites is also beneficial.
Article marketing can do more for your website than virtually any other single SEO technique, so it’s important to learn the specific techniques and incorporate them into your overall plan.
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