James – Our law firm receives a lot of emails from webmasters who want to trade links with our web site. What should I do?


Answer: BEWARE! Do you know who you are linking to? A link exhange with a link spammer could severely impact your search rankings- permanently. Google and other search engines will not penalize you if someone that uses unethical link building techniques, however they wil severely punish those who link to link spammers.

Suggestion: Link building with reputable web sites such as clients, vendors, associations and reputable attorney directories.

James