Links are the lifeblood of your website’s eventual success and there are a variety of ways to secure high quality links, as well as a number of different types of links. Some of the more productive ways you can obtain those coveted links include inviting guest bloggers to post on your site, agreeing to be a guest blogger on another site which is in the same niche as your own, adding links to social media sites, as well as a whole array of other nifty link building techniques. Focus on one area at a time, such as bringing in guest bloggers to your site, then doing some guest blogging of your own.
Bringing in a Guest Blogger
It can be exceptionally beneficial to bring in a guest blogger to post on your site. Although it takes some time and effort to get the best guest bloggers, it can be a worthwhile endeavor. Once you’ve chosen a few potential guest bloggers, contact them and discuss your expectations. These particular expectations could include your requested word count or any other ideas you have regarding the guest post. Once you’ve loosely agreed on a topic, you should also agree to a deadline to ensure you actually hear from them again. Make sure you give the guest blogger credit then once the article or blog is live, send out the link along with a thank you for the post. Many times guest bloggers will forward the link to their friends, families and business acquaintances, giving you great link exposure.
Becoming a Guest Blogger
First and foremost do your research before you decide to submit guest posts. Take some time to get to know the content of the blogs you are considering as well as their owner and the audience. Read through the comments and get a good feel for what is popular on the blog. Once you are comfortable with the blog, brainstorm a few ideas, then narrow them down and submit an idea for a guest post which is both relevant and fills a necessary gap in their content. When you are pitching your post, provide your credentials and make the owner of the site truly understand why you are the best person to write this particular guest post.
If your own blog statistics are impressive—share them. Be straightforward when pitching your idea, go easy on the compliments and don’t embellish your credentials, but do show you are a pro at blogging not to mention your particular subject—which should also be the subject you are proposing to write a guest blog for. Provide links to your blogs as well as any other online writing you may have done. It’s a good idea to have your blog posting written before you pitch your idea, then you can quickly provide it should the other person agree.
Make sure your guest blog posting is the highest quality, and has been checked and re-checked for mistakes of any kind. While you shouldn’t overload the post with links, you do want to include a short bio with one or two key links to a page or website which will provide access to further links. You don’t want your guest post to look “spammy,” so avoid peppering it with links. Once your guest post goes live, you must promote it, sending the maximum amount of traffic to the site as humanly possible. If the other blogger sees a definite jump in traffic, you will probably be asked to write another guest post…and another. Each guest posting, whether one you write or one another writes for you will add valuable links to your site and increase your traffic and rankings.
Tags: links for attorneys, links for law firms, links for lawyers
