Over the past 8 years I have had the opportunity to meet and discuss lead generation strategy with lawyers from all over the country. These meetings now total over 3,200. The one question I like to ask is, “What advertising initiatives are working for you.”
The bottom line is, it doesn’t matter how much it costs to advertise as long as it generates a profit. Based on these discussions I am providing you with some basic ideas to generate leads to you law firm. If you should desire detailed consultation in any of these initiatives feel free to call us at 769-218-6099 to set up an appointment.
- Website Development – Now there are two types of lawyer websites. Ones that work and ones that don’t. So let’s talk about the ones that work. Law firm websites designed to generate leads are by far the most cost effective way to reach pre-qualified clients. A well design and search engine optimized site that is continuously refreshed with new content can drive tens of thousands of prospective clients to your site for about 1-2 dollars per visit.
- Search Engine Advertising – Paying for ads on Google, Yahoo or MSN is an excellent way for you to watch your costs. The only issue I have with running ad campaigns such as Pay-Per-Click is that you really need about 5,000 or more keyword phrases to run, test and revise to be cost efficient.
- Online Attorney Directories – There are so many attorney directories on the Web these days it may be hard for attorneys to decide which ones are best. There are a handful of directories that I have selected out of 350 that I have tested that actually work. Namely, AttorneyPages.com.
- Blogging – I am a huge advocate for blogging. My blog is the most traffic part of my website. I advise attorneys to set up a custom design blog with search engine optimization. Our firm has developed these for our customers and they are the most inexpensive way to generate leads. However, they do require effort to maintain.
I hope this helps you understand a few different ways on how to get leads for lawyers.
James
