Many attorneys start out their Internet marketing campaign by purchasing a law firm website template. Some attorneys will go to the next step and will read a few web pages about SEO or buy a book on how to search engine optimize a website. This was in hopes of learning how to optimize their law firm website for search engine rankings. Like a lot of small business owners, you may have even submitted your legal website to a few search engines like Bing, Google and Yahoo in hopes that people would show up to your law firm website and call you for you to represent them. After a couple of weeks go by and your website has only attracted a few stray people to your law firm website you may feel like you wasted your time.
If you were one of the “smart” ones who even tried to “optimize” your website for your main 1 or 2 keyword phrases in hopes that you would rank well ion Google, Bing or Yahoo. You probably saw a few more weeks go by with no luck. No visitors and no money. Now you really feel certain that you had completely wasted of your time!
Most lawyer will give up at this point while some will decide to build another website but focus on a different market or keyword phrase. You may have probably figured out by now, that is NOT the way to get your law firm website on the top of Google, Yahoo or Bing. These days creating a bunch of websites expecting people to just “show up” does not work like it did in the 1990s or early 2000s.
The key foundation you need to begin any new or existing website development and search engine optimization campaign on involves using the “right” keyword phrases. The right keyword phrases are defined by LawyerSuccess.com as, “The keyword phrases the search engines have reported as most relevant and search in your area.”
Th biggest reason for law firm website optimization failure is choosing the keyword phrases you “think” people will use versus the ones people are actually using. This coms to the surprise of many of our new clients. They are relieved to know that a simple research tool made publicly available for free can help them narrow their focus to the “ideal” and most effective law firm practice area keyword phrases.
We will provide you with a few different websites that offer free keyword research when you call LawyerSuccess.com at(769) 218-6099 for a free consultation.
