The most effective law firm websites will leave the visit with a feel of WOW! You only have 8 seconds to make a good impression on your website’s new visitors. In the past, an eye-catching lawyer website would be problematic since a lot of graphical elements will increases the overall size of the web pages resulting in a slow web page upload on the the potential law firm client’s browser. So when we design high impact web designs for attorneys, we place emphasis on making sure that the site has a quick downloading speed to prevent visitors leaving too prematurely.
As the average internet bandwidth rate per computer is increasing due to workplace T1, broadband and cell phone 3G networks becoming more common, many law firm web design experts are able to develop complex websites heavily loaded with graphic elements. This may include using flash elements and presentations, mouseovers, drop downs, and web videos. In today’s high speed Internet age, most websites take only a few seconds to load the key features such as the logo, call to action graphics and web content on the visitor’s web browser. This is key so the visitor can start reading the website.
Obviously most users will not wait too long for the website to load completely before moving to the other competing law firm websites in the same search results. The problem you may encounter with inexperienced web designers for lawyers is the webmasters are only familiar with developing slow loading sites due to a lack of knowledge of graphic optimization techniques which can allow them to prepare an attractive website with smaller page size. There are not too many lawyers who are familiar with CSS enough to be able to spot a the high level of programming required to make an award winning attorney website load quickly.
Law Firm Website Conversion Tip: High conversion rates occur when you have a very impressive website. A law firm website is the face of your law firm and speaks volumes about your credibility, attention to detail, customer service and technological prowess. But you must make the load times for your website speedy in order to ensure you do not lose a potential customer who loses interest waiting for the web page to upload. An experienced law firm web design company will slice the custom web design into small images to be used in the html code. Slicing the images is required if your design contain enclosed shapes and overlapping images or areas with gradient colors, so that you will get a small file size which can be easily loaded on the web browser.
At Lawyer Success, “Your Success is Our Business.” Each new client is treated as if they were our only client and we understand that your success with our services is our responsibility and is critical to a long term client for our company. Lawyer Success, Inc. was founded by law firm marketing expert James Greenier. Over the past 11 years, Mr. Greenier has personally worked on, developed or consulted with 7 of the top 10 most trafficked legal websites on the Internet. He also served as the primary web marketing advisor for over 3,500 law firms. He will be your primary contact at all times and will develop the strategy for your project. He will also personally supervise and participate in your project to ensure that you receive the highest level of service, support and performance. For a free consultation concerning content services for your lawyer website call (769) 218-6099 to discuss your project today.
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