How effectively are law firms using the Internet?
LawyerSucccess.com
This question is one of the most common questions we encounter on a daily basis. Right now with the uncertainty in the economy this has become an even more important question for lawyers to have a legitimate answer for.
The short answer is this. Not very.
The long answer is this…
The Internet generates millions of legal information searches every single month. However, most of this traffic is swallowed up by large legal portals and massive lawyer directories. The reason is because law firms have been mislead by a majority of the law Internet marketing companies out there.
Law firms have invested over $350 million dollars in Internet marketing services last year alone. However there is a significant divide between firms that are effectively generating new clients and those attorneys that are losing money with Internet advertising.
The single biggest mistake is in the area of knowledge. Attorneys are being mislead in to spending advertising dollars on programs that are inefficient, expensive and they do not fully understand. It is always good advice to have a full understanding of the services being provided and the reasonable expectation of outcome.
This simple idea can save you thousands of dollars each year in lost revenues and prevent your firm from wasting valuable time.
Internet marketing solutions we recommend that work very well if they are managed correctly:
- Natural search engine optimization
- Specialized law blog development
- Pay Per Lead
- Pay Per Click
- Article marketing
- Link marketing
- Affiliate partner programs
- Pay Per Call
- Social networking
Tags: effective internet marketing for attorneys, effective online advertising for lawyers, How effectively are law firms are using the internet, How effectively are law firms using the Internet
