One of the top ways we market law firms is through Google Local. Google Local is basically an online yellow pages directory but much, much better. Google Local offers additional information such as website links, directions, printable maps and directions, additional web page references, review and even statistical information.
Here is a screen shot of Google Local within the search results page.
The Google Local map is presented in the Google search results page when certain keywords are used. The algorithm seems to change from time to time as this is still in BETA.
Sometimes the actual key phrase along with a geographical keyword target brings up the map. An example might be “Memphis Injury Attorney.”
Sometimes the algorithm checks your computer’s IP Address and the Google Local map will appear based on that IP Address. The problem with that is that some Internet providers provide IP Addresses from other cities therefore making the Google Local less effective when displaying attorney listings.
What is interesting as far as recent developments for lawyers who wish to advertise for free in Google Local is that there are now new statistics reports that can be downloaded and reviewed. Also, you can select up to 5 key phrases to optimize for. This enables you to target the exact types of clients you want to reach with your listing.
So how effective is Google Local for lawyers? Actually, it is very effective and low cost. You can actually set it up yourself for free. However, since there really is no extra cost for the exposure and traffic provided by Google Local, we recommend hiring a firm that can optimize your placement for a flat or monthly fee.
The reason is that placement is critical for results and developing a winning profile is critical for generating conversion and new client intakes.
LawyerSuccess.com offers Google Local SEO services for lawyers. This service includes setting up your profile, optimizing for keywords and rankings within the Google Local search results. For a free demonstration call James Greenier at (769) 218-6099.
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