If you are already familiar with the basic link building techniques such as article distribution, blog commenting and listing your site in directories, then you may be looking for more advanced methods of building links for your website. Links are essential to the success of your site for several reasons. First of all, links help search engines find your pages. The search engine crawlers follow links and index web pages—the more links to a specific web page, the more quickly your page will be indexed. The overall value of each web page is determined by the number of links to the page then those links allow the search engine to determine what the page is about. If your link text contains keywords, then the search engine is able to get a sense of what the page is all about which is one reason keywords re so critical. In order to send your web pages up the rankings, links are crucial, so the more you learn about advanced link building, the better for your site.
Building from Dead Links
One advanced link building technique focuses on looking up websites which are related to yours and are authorities on the same subject as your website. Search for broken or dead links on their pages which relate to your content and your site, then present your content as a replacement for the link which is no longer viable. You will do this through contact with the website’s owner in which you will let him or her know about the dead link, then politely suggest your own content as a substitute for the link. This is definitely a time-consuming tactic but can result in a significant boost in your website’s PageRank.
Theme Sponsorship for Link Building
Search on forums such as Digitalpoint or Webmasterforum to find theme builders which are looking for sponsors. Sponsoring a theme is not all that pricey and can be a great asset when starting a substantial campaign to build links. You will place encrypted footer links on sites such as WordPress which can in turn generate literally thousands of links using your keyword as anchor text. The only caution here it to make sure the website theme you choose relates in some way to your own website so the links will be relevant.
Write an Ebook
Write a resourceful ebook with superior content which relates to your site then put the ebook out to PDF directories where it will be seen by your competition. You can also conceal links in your ebook which point to your site or product pages within the content however this is walking a thin line between white and black hat techniques. If your ebook was clearly meant to offer information rather than marketing a site, and the content is shared through directories, then you have a good chance of snagging links from your competitors as well as from the PDF directories.
Build Relationships within Your Niche or Industry
Building important relationships and interacting with other sites which are in the same industry or niche as you are is a great way to build high-quality links, not to mention develop your brand. You can reach out to your prospects through e-mail outreach, the use of Facebook and Twitter, commenting on the blogs of others, writing blogs and submitting as a guest or even picking up the phone and making a call. This type of relationship-building can lead to link exchanges, mentions within other site’s content, referrals and mentions in social media—all of which will give you superior search rankings as well as more applicable traffic flocking to your site.
Post Guest Blogs on Other Sites
Guest publishing in the form of submitting guest blogs to other sites which are relevant to your own can garner you high quality site links, however you must ensure you are guesting on sites which currently have a higher rank than your own as well as significant levels of traffic for this technique to be successful. You can also invite other influential bloggers in your area to write guest posts for your own site. Since guest bloggers usually promote their content on their own site as well, you will be able to capture a certain percentage of their followers as well as getting quality content to share with your readers.
There are many ways to build the links on your site, and taking the time to do so can have amazing results.
