A common problem law firm websites have is turning web visitors into clients. In most cases, when our firm is asked to perform a free website design evaluation we find there are a number of reasons why a particular law firm website is not getting the amount of calls or emails that it could.
Here are some of the most common mistakes we see on a daily basis.
- No call to action – A successful lawyer website should have strong call to action that encourages the prospective client to pick up the phone and speak with the firm.
- Contact information is not readily available on all areas of the website.
- No Articulated Sales Argument – Does your firm give the prospective client the feeling you are the right fit? The home page content is your best shot at retaining prospective clients. Are you making the case for your firm?
- Website design looks outdated.
- Website navigation is too busy.
- No pictures of attorneys or people on the website.
- No highly visable links to a “Case Results” page.
These are some of the most common mistakes we have seen on law firm websites. These mistakes can cost your website 2-3 cases per ever 100 visits on average. LawyerSuccess offers a free website conversion and design review. Simply call us today at (769) 218-6099 to schedule a free website review.
Tags: improve law firm website conversion, increase attorney website conversion, increase lawyer website conversion, lawyer website conversion tips
