Web Pages to Include on a Law Firm Website
Building and presenting your law firm on the Web is an important undertaking that requires a well thought out plan of action. Many of my clients are unsure about the type of content that they should include on their law firm web site.
The answer is simply, "What is the purpose of your law firm web site?"
A law firm web site can have many purposes and we will focus on the 2 most common: the law firm online brochure and the law firm marketing strategy.
The Law Firm Online Brochure Web Site
If your law firm's goal isn't to attract new clients, but simply to provide basic information about your firm than you need a law Firm web site. This type of law firm web site is pretty cut and dry.
Your law firm web site should have the following web pages:
1. Home page - The page where prospective clients are gained or lost.
2. About Us/Our Firm - Brief description of your firm and mission statement.
3. Practice Areas - Description of each practice are your firm handles.
4. Attorneys Page - Listing of links to attorney biographies
5. Attorney Biographies - Include practice areas, degrees, cases
6. Representative Case -
7. Contact Us - Law firm address, contact information and contact form
The Law Firm Marketing Strategy Web Site
If your purpose for developing a law firm web site is to attract prospective clients or cases from referring attorneys, then you should ALSO include the following pages of content to your law firm web site.
1. Related practice area specific content such as Frequently Asked Questions (FAQs) that your prospective client may need answers to.
2. Related practice specific news feeds or case summaries keep referring attorneys coming to your web site for the information they are interested in.
3. Practice area specific content articles can increase your web site traffic and exposure to many keyword searches performed by prospective clients.
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