Archive for March, 2014

Lawyer Website SEO – Top 10 Tips

Tuesday, March 25th, 2014

Search engine optimization (SEO) is designed to increase visibility for lawyers’ websites and make your Internet brand easier to locate by legal consumers.

Here are the tried-and-true Top-10 for lawyers’ websites:

  1. Legal content. Optimized legal content has everything to do with drawing legal consumers to websites for lawyers. It’s pivotal for your landing page and the rest of your webpages to contain valuable, relevant legal content, because that’s what legal consumers are looking for when they enter the search.
  2. Legal consumers. Websites for lawyers target a very specific audience: legal consumers. Depending upon your areas of practice, that definition can be narrowed to legal consumers in search of your specialty. Legal consumers are the reason lawyers’ websites exist.
  3. Keywords. SEO professionals perform online traffic reporting to identify keywords that make your Internet brand more identifiable to legal consumers. Legal content is optimized using relevant keywords. Avoid “keyword stuffing” and other tactics that are counterintuitive to SEO strategy.
  4. Internet brand. This is the online counterpart to your offline law practice. This isn’t just about the appearance of lawyers’ websites, although the logo, graphics, and other images are important, too. This is about understanding your SEO and social media strategies, and how it relates to your identity. Search engines identify your Internet brand through SEO. Legal consumers find your Internet brand online using search engines.
  5. Clickability. Simple navigation persuades legal consumers to stay at lawyers’ websites for a visit. Icons, links, and highlighted text should be easy to identify when a legal consumer is scanning a webpage. Clean, unbroken links and pages that load quickly make clickabilty simple work.
  6. WordPress. This is “the beast” of tools for lawyers’ websites and everyone else. WordPress loves SEO! The free software is an optimization-wealthy environment, and simple to customize using plugins (do the research). WordPress can be customized to make your Internet brand more appealing to legal consumers.
  7. Links. A website for lawyers needs links to drive legal consumers to the site. Link stuffing gets messy, and linkspam should be eradicated – both can jeopardize your search engine rankings.
  8. Images. An inviting image or two can make your message loud and clear to legal consumers. Much like legal content, images generate metadata that search engines seek as their spiders crawl the ‘net. This means optimized titles and tags are quite important to the identification of your Internet brand.
  9. Smartphones. Legal consumers, like most Americans, are dependent upon their smartphones and other mobile devices. Shrinking lawyers websites to fit a smartphone screen isn’t practical, but you can build a smartphone-friendly version of your site. Apps are also an excellent way to bridge the smartphone gap, and are ripe for optimization.
  10. Prioritize. Legal consumers are your priority and, no matter how excellent your SEO strategy is, losing site of the audience your targeting can doom your Internet brand. This means legal content that is focused, and relevant to legal consumers – and keeping it fresh by uploading 4-5 legal blogs per week.

Lawyer Website SEO is Our Business
Lawyer Success, Inc. can correspond to any website for lawyers to WordPress pages, lending legal consumer appeal through continuity. Our SEO strategists bring traffic to your Internet brand to grow your client-base. Ask about our Free, No Risk lawyer website design – guaranteed results!

Free Advice Hotline – Call (800) 877-2776 – Sales Support Office in Kansas City, Kansas; Chicago, Illinois; Tampa, Florida; New Orleans, Louisiana; San Francisco, California and Destin, Florida.

Internet Branding For Lawyers

Thursday, March 20th, 2014

The practice of law and maintaining a legal office is plenty to keep any lawyer busy without adding a lawyer website to the load. Right? Actually, a lawyer website is intended to make your life easier, not invoke the “all work and no play” rule. The purpose is to draw prospective clients to your practice, and to save you time by allowing you the luxury of focusing on your clients and their legal matters.

That’s where Lawyer Success, Inc. comes in. Our consultants develop criteria, based upon an interview with you. Then, using your information, our team designs a custom website – with No Risk, and No Cost to you upfront. We appreciate that lawyers are busy people, and we respect your time. Our goal is to save you both time and money, and for your lawyer website to bring you a favorable outcome.

Lawyer Success, Inc. stays up-to-date on the technological advances and changes that are important to your legal content, and can help you modify and maintain your lawyer website so it remains in the upper echelon with prospective clients searching the Web.

Because lawyer websites have a specific purpose, it’s important to make them as welcoming as possible online:

  • User-friendly – Prospective clients like user-friendly websites. Your lawyer website serves as a cyber-introduction between you and the client. The old adage holds true: “You never get a second chance to make a first impression.”
  • Branding – This is your good name, your practice areas, and what makes your practice better than those of your competitors. Lawyer website visibility is key to Internet branding.
  • SEO – Search engine optimization (SEO) involves the identification of keywords, then adding these terms to your legal content, which improves your Google rankings and makes your lawyer website easier for prospective clients to find.
  • Social networking – Your lawyer website connects with social media (e.g., Google+, Facebook, Twitter, and YouTube are among the most popular), which helps move-up your site in Google rankings and makes it more accessible to prospective clients from iPads, iPhones, Blackberries, Androids, and other smart phones.

Free, no-obligation strategies

The consultants at Lawyer Success, Inc. are happy to provide experienced assistance with your lawyer website design, lawyer website marketing, SEO, and legal content. Our highly experienced consultants provide Free, no-obligation strategies. There is absolutely No Risk for trying our Free lawyer website design offer!

Free Advice Hotline – Call (800) 877-2776

Lawyer Success, Inc.
P.O. Box 1926
Brandon, MS 39042
Tel. (800) 877-2776
Fax (662) 510-0159
Sales Support Office in Kansas City, Kansas; Chicago, Illinois; Tampa, Florida; New Orleans, Louisiana; San Francisco, California and Destin, Florida.

Lawyer Website Cyber-Speak

Wednesday, March 12th, 2014

All lawyers practice law in some form or fashion and, oftentimes, specialize in certain practice areas. A lawyer who specializes in corporate law, for instance, is likely to refer a client with a child custody issue to a lawyer who primarily handles family law matters. You market your firm based upon these practice areas, you attend CLE (continuing legal education) to improve your knowledge in your practice areas, and you gain experience in your area of specialty when you practice law.

Likewise, Lawyer Success, Inc. has areas of specialty which involve lawyer website marketing, legal content writing, lawyer website design, and a host of concepts specific to the field of computer science — protocol, networking, data transfer, application codes, environment, and more. Our team consists of marketing consultants, design engineers, lawyers, and computer scientists to bring you the best lawyer website experience in the business. We’re the experts for your lawyer website.

Computer science and lawyer websites

Our computer scientists, for example, enable Lawyer Success, Inc. and our clients to exist on the cutting-edge of cyber-technology, keeping-up with the latest online trends for effective lawyer website implementation. Did you know that Google’s recent Panda and Caffeine algorithm updates place further emphasis on ranking lawyer websites that offer legal content featuring unique topics and niches, as well as categorizing the relevancy of legal content? Although Google denies that links significantly impact algorithm (and, therefore, your lawyer website rankings), the search engine company has removed “link farms” and stripped their servers of websites that rely primarily on reused or rewritten content in order to conserve space (reportedly recovering 12-percent of their database previously occupied by the alleged “content thieves”).

Search engines use algorithm to evaluate your lawyer website, then place a ranking value on it. If your new website is poorly designed, poorly written, or poorly optimized, your domain is assigned a low value. A lower ranking is problematic in relation to your desire for better search engine rankings. Our computer scientists have a thumb-on-the-pulse of the evolving technology supporting lawyer websites, ensuring that any changes Google and other search engines engineer are seamless for Lawyer Success, Inc. and our clients. The other good news is that our technical experts are available for 24/7-support to answer questions or make updates to your website or blog!

Free, no-obligation strategies from Legal website experts for legal professionals

While that algorithms and rankings look like mumbo-jumbo to you, they’re important to the success of your lawyer website. Lawyer Success, Inc. keeps your legal content relevant and your lawyer website thriving amid the ever-changing climate of the World Wide Web. Maximizing your online presence is what we do. Contact our experienced consultants for Free, no-obligation strategies. We offer Free lawyer website design at absolutely No Risk for you!

Free Advice Hotline – Call (800) 877-2776

Lawyer Success, Inc.
P.O. Box 1926
Brandon, MS 39042

Tel. (769) 218-6099
Fax (662) 510-0159

Sales Support Office in Kansas City, Kansas; Chicago, Illinois; Tampa, Florida; New Orleans, Louisiana; San Francisco, California and Destin, Florida.