Archive for April, 2013

Custom Design For Your Lawyer Website

Monday, April 29th, 2013

Your online brand is the calling card that separates the real lawyers from the wannabes. It’s important for your online presence to reflect the professional image that you project in your own practice. A generic website says little more than that you exist and that you might be a good lawyer — or you might not? Custom lawyer website designs enable prospective clients to differentiate between the two. They readily identify your brand. The landing page and legal content within your lawyer website resonates with prospective clients getting them offline and on your appointment calendar.

Lawyer Success, Inc. designs a custom lawyer website to showcase your practice areas, curriculum vitae, location, client service venues, and more. We meet with you first, then design your custom lawyer website — before asking you to sign a contract or pay a deposit. We guarantee you’ll love the results! Our designs are based upon your preferences, rather than being limited to a specific set of design skills. Our work is proprietary; therefore, we don’t display sample lawyer website designs on our pages because we prefer not to share our trade secrets with our competitors — or yours (for reasons similar to the fact that you don’t draft legal forms and post them online). However, happy clients make for great testimonials and we do feature a few of their lawyer websites on our pages, which speak to our talent and client satisfaction level.

Getting your lawyer website noticed – in a positive way — is critical to your practice, and it just happens to be what we do best! Accomplishing this requires:

  • Reader satisfaction. The layout of headers, indentations, and whitespace is essential. In fact, reading comprehension for prospective clients increases by nearly 20-percent when white space is left between the paragraphs and in the left and right margins.
  • Black vs. Blue. Despite the fact that black lines have higher visual contrast, prospective clients find blue easier to click.
  • Icons vs. Links. In navigating your lawyer website, prospective clients prefer links to icons when given a choice.
  • Labels. Prospective clients tend to read more copy and browse longer when they find prominent navigation options and clear labels on a lawyer website.
  • Perception driven choice. The ultimate decision of a prospective client to choose you to be his (or her) legal counsel can easily be driven by perceived security, privacy, quality of content, and design. Your lawyer website is their first impression of your brand. Make it a good one — customization makes you stand out!

Simplify to save time and money

Our job is to simplify your role in the custom design of your lawyer website. We not only save you time, but Lawyer Success, Inc. also helps you generate leads to convert more web-based client business than any other lawyer-specialty marketing solution firm. Personalized project management and free lawyer website design sets us apart from our competitors, and ensures a World Class Web-presence for you at No Risk!

Call For Free Advice & Guidance From Experts, Not Sales People! Call 1 (800) 877-2776 Today.

Lawyer Website Cyber-Speak

Wednesday, April 24th, 2013

All lawyers practice law in some form or fashion and, oftentimes, specialize in certain practice areas. A lawyer who specializes in corporate law, for instance, is likely to refer a client with a child custody issue to a lawyer who primarily handles family law matters. You market your firm based upon these practice areas, you attend CLE (continuing legal education) to improve your knowledge in your practice areas, and you gain experience in your area of specialty when you practice law.

Likewise, Lawyer Success, Inc. has areas of specialty which involve lawyer website marketing, legal content writing, lawyer website design, and a host of concepts specific to the field of computer science — protocol, networking, data transfer, application codes, environment, and more. Our team consists of marketing consultants, design engineers, lawyers, and computer scientists to bring you the best lawyer website experience in the business. We’re the experts for your lawyer website.

Computer science and lawyer websites

Our computer scientists, for example, enable Lawyer Success, Inc. and our clients to exist on the cutting-edge of cyber-technology, keeping-up with the latest online trends for effective lawyer website implementation. Did you know that Google’s recent Panda and Caffeine algorithm updates place further emphasis on ranking lawyer websites that offer legal content featuring unique topics and niches, as well as categorizing the relevancy of legal content? Although Google denies that links significantly impact algorithm (and, therefore, your lawyer website rankings), the search engine company has removed “link farms” and stripped their servers of websites that rely primarily on reused or rewritten content in order to conserve space (reportedly recovering 12-percent of their database previously occupied by the alleged “content thieves”).

Search engines use algorithm to evaluate your lawyer website, then place a ranking value on it. If your new website is poorly designed, poorly written, or poorly optimized, your domain is assigned a low value. A lower ranking is problematic in relation to your desire for better search engine rankings. Our computer scientists have a thumb-on-the-pulse of the evolving technology supporting lawyer websites, ensuring that any changes Google and other search engines engineer are seamless for Lawyer Success, Inc. and our clients. The other good news is that our technical experts are available for 24/7-support to answer questions or make updates to your website or blog!

Legal website experts for legal professionals

While that algorithms and rankings look like mumbo-jumbo to you, they’re important to the success of your lawyer website. Lawyer Success, Inc. keeps your legal content relevant and your lawyer website thriving amid the ever-changing climate of the World Wide Web. Maximizing your online presence is what we do. Contact our experienced consultants for Free, no-obligation strategies. We offer Free lawyer website design at absolutely No Risk for you!

Call For Free Advice & Guidance From Experts, Not Sales People! Call 1 (800) 877-2776 Today.

Legal Websites – Online and Saving Time

Monday, April 22nd, 2013

The practice of law and maintaining a legal office is plenty to keep any lawyer busy without adding a lawyer website to the load. Right? Actually, a lawyer website is intended to make your life easier, not invoke the “all work and no play” rule. The purpose is to draw prospective clients to your practice, and to save you time by allowing you the luxury of focusing on your clients and their legal matters.

That’s where Lawyer Success, Inc. comes in. Our consultants develop criteria, based upon an interview with you. Then, using your information, our team designs a custom website – with No Risk, and No Cost to you upfront. We appreciate that lawyers are busy people, and we respect your time. Our goal is to save you both time and money, and for your lawyer website to bring you a favorable outcome.

Lawyer Success, Inc. stays up-to-date on the technological advances and changes that are important to your legal content, and can help you modify and maintain your lawyer website so it remains in the upper echelon with prospective clients searching the Web.

Because lawyer websites have a specific purpose, it’s important to make them as welcoming as possible online:

  • User-friendly – Prospective clients like user-friendly websites. Your lawyer website serves as a cyber-introduction between you and the client. The old adage holds true: “You never get a second chance to make a first impression.”
  • Branding – This is your good name, your practice areas, and what makes your practice better than those of your competitors. Lawyer website visibility is key to Internet branding.
  • SEO – Search engine optimization (SEO) involves the identification of keywords, then adding these terms to your legal content, which improves your Google rankings and makes your lawyer website easier for prospective clients to find.
  • Social networking – Your lawyer website connects with social media (e.g., Google+, Facebook, Twitter, and YouTube are among the most popular), which helps move-up your site in Google rankings and makes it more accessible to prospective clients from iPads, iPhones, Blackberries, Androids, and other smart phones.

Free, no-obligation strategies

The consultants at Lawyer Success, Inc. are happy to provide experienced assistance with your lawyer website design, lawyer website marketing, SEO, and legal content. Our highly experienced consultants provide Free, no-obligation strategies. There is absolutely No Risk for trying our Free lawyer website design offer!

Call For Free Advice & Guidance From Experts, Not Sales People! Call 1 (800) 877-2776 Today.

The Role of Legal Content in your Lawyer Website

Thursday, April 18th, 2013

Legal content writing is more than just putting a few words onto a page and dropping a lawyer’s name into the mix here and there. Legal content compliments your brand, much like an aromatic white wine — Chardonnay, for instance — pairs well with semi-hard Cheddar and Alpine cheeses. Effective legal content should encourage the prospective client to linger over your lawyer website – drawn by aesthetics, captured with substance. The problem is finding the time to write your own legal content, let alone make it appealing – especially for sole practitioners and smaller law firms.

Legal content writing

Legal content consists of lawyer website articles and blogs. Lawyer Success, Inc. has a network of attorney-writers available who understand both the legal and marketing mechanisms required to produce successful legal content.  Our consultants interview you to gather the criteria desired for your legal content, and our technical team ranks keywords (SEO — search engine optimization) using the latest web traffic reporting tools, then our writers marry the two in your customized legal content. The result is an online presence branding your own legal niche!

Perhaps you already have an aspiring legal content writer on-staff, or prefer to hire your own legal content writer through Craig’s List or another online classified source – or, maybe you just want to do-it-yourself? The quality of the work you publish on your lawyer website is important. Remember: This is a prospective client’s first impression of you, and you want that first impression to resonate favorably.

Online publishing made easy

Publishing new legal content 4-5-times per week and writing weekly press releases is a great way to effectively add unique content and value to your lawyer website. Great content generates links, and constantly updated content creation can elevate your Google rankings higher than paid-link campaigns. Lawyer Success, Inc. can show you how to add content, edit web pages, format content, add articles, blog posts, audio, and more to your lawyer website from the convenience of yourself (or, we can administer your site for you). We also make your lawyer website and optional blog page conveniently accessible from your PC, Mac, iPad, iPhone, Blackberry, or Android smart phone.

Free lawyer website design

Lawyer Success, Inc. saves you time and money on legal website content and lawyer website design. Call today to receive free, no-obligation strategies from a highly experienced consultant (and never a sales representative). There is absolutely No Risk for trying our Free lawyer website design offer!

Call (800) 877-2776 for FREE ADVICE from marketing experts – no sales pitches, just real advice.

Law Firm Website Strategic Planning

Thursday, April 11th, 2013

Lawyer website design is much like legal case strategy. In litigating a case, a lawyer puts-on his (or her) best evidence for the trier-of-fact. The lawyer strategically decides which motions to file, the scope of discovery, who to call as a witness, and the content of direct- and cross-examinations.  Lawyer websites follow a similar strategy only, here, the lawyer decides who the target audience is, which facts are most important to his (or her) practice, the scope of legal content, and the substance of blog material.

Strategizing content for lawyer websites further parallels legal case strategy when it comes to behind-the-scenes work. Lawyers oftentimes have paralegals and secretaries organizing the case from the sidelines – interviewing witnesses, requesting evidence, drafting documents, and otherwise dotting the i’s and crossing the t’s. In other words, an appealing and orderly presentation to the court is generally dependent upon a little team work. That’s exactly what LawyerSuccess, Inc. can do for you. Our team of marketing experts, lawyer website designers, legal content and blog writers, and technical support staffers create an online presence that is geared toward favorable results for your practice in the way of building your client-base. We understand that lawyers are busy people. Let us save you some time and money by letting us handle the behind-the-scenes work for your lawyer website.

LawyerSuccess, Inc. begins the strategizing of your lawyer website design with an interview. We want to know the practice areas you wish to promote online and the venues from which you wish to generate cases. Next, we feed your practice data into the latest web traffic reporting tools, searching for the best and most frequently used key-phrases in your specific market. This process, known as search engine optimization (SEO), allows us to generate the highest amount of web traffic possible by tactically positioning your lawyer website within the major search engines (such as Google, Yahoo!, and Bing) and bringing you the clients and cases you desire. The ultimate goal for your lawyer website is to be optimized for great search engine rankings; Lawyer Success, Inc. assists and guides you through the SEO maze. We provide you with a free, no-obligation consultation, and show you how SEO can significantly increase your website traffic.

Saving lawyers time and money

LawyerSuccess, Inc. is, perhaps, the only lawyer website design firm on the market willing to build a free website for your practice. You don’t pay unless you’re happy with our work. We guarantee our performance with opt-outs and SEO placement. A lawyer would never offer a guaranteed outcome of their legal representation for obvious reasons (e.g., too many variables beyond your control); however, Lawyer Success, Inc. has the ability to overcome certain variables and is confident to offer a No Risk lawyer website design and SEO service, saving you both time and money. Our strategy is to successfully design your strategy.

Call For Free Advice & Guidance From Experts, Not Sales People! Call 1 (800) 877-2776 Today.

Ensure Your Law Firm is Visible on the Internet

Monday, April 8th, 2013

While the Internet may not be the proverbial “final frontier,” it has garnered a prominent place in practically every American household over a relatively short couple of decades. If you’re a recent law school grad, chances are you took a course specific to lawyer websites. Seasoned lawyers may have completed a CLE (continuing legal education) course on the topic somewhere along the way – or not. Regardless of how well-versed you may or may not be on the subject of lawyer websites, the fact remains that many prospective clients now consult the web when choosing a lawyer to handle their legal matters. Visibility on the Internet has become crucial to lawyers looking to build — or maintain — a clientele.

More web-based business for you

LawyerSuccess, Inc. can help you generate and convert more web-based business for you than any other lawyer-specific web designer on the market:

  • User-friendlyLawyerSuccess, Inc. designs clutter-free lawyer websites that provide easy to locate menus with links to practice pages, FAQs, attorney profiles, Google location maps, your contact information, and provides a link back to the homepage from each page on your lawyer website. User-friendly also means there is a flow and rhythm throughout your lawyer website that encourages the prospective client to keep reading the content as they navigate your site and to, then, contact your office.
  • BrandingLawyer Success, Inc. understands that your brand is the focal point of lawyer website design.  Your brand is unique and marketable, starting with your good name and extending to what you do. Branding is especially important to lawyers whose reputation, professional ethics, and areas of practice are pivotal their life’s work. Our job is to make your brand highly visible online to increase the number of clients in your office, and enable you to corner the market in your particular specialty or locale.
  • SEO (search engine optimization) – Lawyer Success, Inc. maximizes your lawyer website exposure and raises the rank through the use of SEO keywords. Our team provides analysis of search terms relevant to lawyer websites, then optimizes your Google ranking by incorporating these terms within your legal website content. This, in turn, increases the likelihood of visits by prospective clients to your lawyer website and to your office. In other words, we make you easy to find online.
  • Social networkingLawyerSuccess, Inc. makes your lawyer website and blog site compatible with social networking sites. Social networking is to the Internet, what word-of-mouth is to a small town: free advertising (although paid advertising is available). Google+, Twitter, YouTube, and Facebook are the most popular social networks, although there are hundreds of others online. You can upload, post, and edit legal content to the social networking accounts linked to your lawyer website via your PC, Mac, iPad, iPhone, Blackberry, or Android smart phone.

Optimize your online visibility

The Internet’s rapid growth and popularity makes staking your claim on the World Wide Web paramount. Branding your own cyber-turf via a lawyer website is the 21st-century way of bringing prospective clients to your office doorstep. We have the tools to build your business. Designing lawyer websites that are aesthetically pleasing, yet practical and functional, is what we do. Let LawyerSuccess, Inc. help grow your brand. Please call and ask for our No Risk lawyer website design offer – you don’t pay until our design is consistent with your vision!

Call For Free Advice & Guidance From Experts, Not Sales People! Call 1 (800) 877-2776 Today.