Archive for February, 2013

Internet Branding for Lawyers

Friday, February 1st, 2013

Your good name is the foundation from which your law practice grows. Getting the word out is paramount to bringing in clients. Hanging out a shingle, then attracting clients by word of mouth, was the only way to build a practice 50-years ago. But, the days of gaining clients simply because you happen to be convenient has passed. Prospective clients are now Internet savvy and sharp enough to do the research. They want to find the best lawyer to handle their legal matter. They compare websites and lawyer qualifications online. So, how are they going to know the only lawyer in town actually is the best lawyer for the job? Brand a website with your good name.

That’s right, your name is your Internet brand. It’s your credentials, availability, and reputation all rolled into one. You want that brand bannered across a lawyer website and for your name to be the first thing prospective clients see when they arrive at your page.

The primary goals of an effective lawyer’s website are:

  • It must be appealing, causing prospective clients to extend their visit and review your qualifications.
  • It must provide valuable information relevant to prospective clients in their search for the appropriate legal counsel to handle their matter.
  • It must motivate prospective clients to contact your office, perhaps even making an appointment with you.
  • It must demonstrate to prospective clients that your particular brand makes you the best choice lawyer.

Know a good lawyer website builder?

Lawyer website design is a specialty niche requiring technical, marketing, legal content, and social networking skills. The Internet is crowded with both the good and the talentless when it comes to website building. So, how do you sort the wheat from the chafe? By hiring a website design company that specializes in lawyer websites, and that applies the online goals used for their business to your business.

LawyerSuccess, Inc. has a proven record of masterfully branding lawyer website designs. The same development strategies successfully implemented by LawyerSuccess, Inc. for use in their own websites, is incorporated with criteria unique to your practice:

  • Custom design
  • Content management
  • Programming assistance
  • SEO (search engine optimization)
  • Top Rankings
  • 24/7-support

Getting what you pay for

Although that DIY (do it yourself) spirit abounds, building your own lawyer website is somewhat like representing yourself in court. It looks like a good idea at first, because you start thinking you’ll save a little money. But, as with litigation, an objective perspective is also the game changer when it comes Internet branding. If your existing lawyer website was built using a DIY website builder template, such as Yahoo!, GoDaddy, Network Solutions, or any other templated website builder, you have probably realized that you really do get what you pay for. You’re a professional who takes pride in your legal skills. Leave the lawyer website design to the professionals at LawyerSuccess, Inc.

Interestingly, lawyers who hired “national law firm website and marketing” firms paid anywhere from $5,000-$250,000 per year, only to discover that they have either broken-even or taken a loss on their lawyer website investment.  Regardless of whether this is you’re new to lawyer website design and marketing, or if you’re looking for a lucrative upgrade to your existing lawyer website, Lawyer Success, Inc. delivers additional value month after month.

Free Advice Hotline – Call (769) 218-6099

LawyerSuccess, Inc. saves you time and money. Give us a call and ask about the No Risk lawyer website design offer.

Lawyer Success, Inc.

P.O. Box 1926

Brandon, MS 39042

Tel. (769) 218-6099

Fax (662) 510-0159

Sales Support Office in Kansas City, Kansas; Chicago, Illinois; Tampa, Florida; New Orleans, Louisiana; San Francisco, California and Destin, Florida.