I have worked on several of the most popular and most trafficked legal websites on the web. For over 8 years I have worked with or consulted over 3,500 law firms on website development and lead generation via the Internet.
The very best way to generate substantial and sustainable website leads for your legal website is to do the following:
1. Research top key-phrases being used daily by potential clients. There are some paid and free services out there on the Web to help you find the right keywords for your law firm website. A common mistake for lawyers is to assume or guess which keywords people are typing on the Web to find an attorney in their market. At LawyerSuccess we offer legal keyword research to help you target the “high value” keywords for your firm.
2. Develop search engine optimized content around these “high value” lawyer keywords. Simply write articles using one or two of these key-phrases at least 3 times per 400 words of text.
3. Optimize your content pages using one or two key words or key phrases. Include the key phrases in the description tags, title tags, alt tags, H1 and H2 tags and links on the web page.
4. Obtain inbound links to your website using those keyphrases and have the links point to the page dedicated to that 1 or 2 keyphrases.
By using this keyword enriched seo technique, your website traffic will increase with the type of web visitor you desire – a paying client.
For details about this service and others offered by LawyerSuccess.com, please call James at (769) 218-6099 for more information.