Advertising on search engines is a complicated and expensive method for generating leads for law firms. The average cost per click is well over $12 per varying on practice area. Our firm has managed Pay Per Click (PPC) advertising budgets of upwards of $1 million per year.
The secret to a successful PPC marketing campaign boils down to developing a comprehensive list of key phrases both on a local search campaign and on a national geo-targeted search campaign.
Simply bidding one a few hundred keywords is not enough. Practice specific landing pages with compelling content must also be SEM optimized for maximum conversion rates and for better placement within the PPC network.
Lastly, it is imperative that you run reports to determine the ongoing cost effectiveness of each key phrase to ensure that you are not losing money to ineffective key phrases.
Our firm also works closely with each client to monitor results and prevent "Click Fraud."
|FULL Accountability Marketing - We Count the Chips™
When you do business with our group you will KNOW how many contacts you will receive, how many potential clients your law office received, and your return on investment.
Our legal web marketing services are guaranteed to produce the results that we forecast. No excuses. Your law practice should take advantage of our Full Accountability Internet advertising and website marketing services for lawyers.
Just need training? Unlike the others we offer in house training and consultation for law firm marketing personnel. We can train you or member of your legal staff to cheaply and effectively boost your search engine rankings and market your law website effectively.
Call us at (769) 218-6099 for
law firm internet marketing information!